It's 2019 and a pair of Uber software engineers face a big decision. For the past few years, they've been working on an open source metrics engine. Besides powering one of the largest production monitoring use cases in the world, it provides ease of growth for products from Walmart, FedEx or Comcast.

For these companies, the stability of customer data is the backbone of their business. Whenever there's a server issue or hacker attack, they lose profits every second. Cloud monitoring tools alert the right people before things get ugly.

Eventually, the team made the call and turned the side project into Chronosphere. Their goal was to scale the product and help the biggest players with their data-heavy services. With more clients and recently raised funds, they wanted to invest in state-of-the-art design.

To understand the client's business and strategy, we kicked things off with a brand sprint. A couple of hours later, we had a clear vision of the design direction. Once the ideas started flowing, we brought them to life.

We designed a minimal, futuristic branding based on circular shapes. This geometry is translated across a variety of concepts; within the logo itself, patterns and key visuals. The consistency is irresistible to appreciate.

We matched the results of the branding with a series of UI improvements that significantly improved the customer experience. To make the future explorations easy to implement, we documented our work into a scalable component library. And for all the night owls out here, there's a dark mode, too.

Chronosphere — a cloud-native monitoring platform co-founded by two former Uber engineers — has raised $200 million, a Series C that values the company at over $1 billion.